1 Soul Art Academy respects the privacy of you and your child. This Policy explains how we collect, use, share and protect your personal data in accordance with the Personal Data (Privacy) Ordinance (Cap. 486) of Hong Kong (the "PDPO"). This Policy also serves as our Personal Information Collection Statement.
2 By using our website soul-artacademy.com, completing a questionnaire, or purchasing or using any service, you confirm that you have read and understood this Policy.
1. What Personal Data We Collect and Why
1.1 Identity and contact data: name, phone number, email address. Purpose: to create your customer record, send purchase confirmations and course access details, arrange consultations and provide customer service.
1.2 Basic data about your child: your child's age and gender. Purpose: to make assessment results, drawing analysis reports and suggestions appropriate to your child's developmental stage. We do not ask for your child's full name, school or identity documents.
1.3 Photos of drawings: photos of drawings completed by you and your child as instructed (e.g. the House-Tree-Person test). Purpose: to prepare drawing analysis reports (PDF) and 1-on-1 consultations.
1.4 Questionnaire answers: answers to our free child emotion and behaviour assessment, parent-child relationship assessment and other questionnaires. Purpose: to generate results, understand your needs and recommend suitable services.
1.5 Payment data: transaction amount, date, items purchased and payment status. Full payment details such as card numbers are processed directly by third-party payment platforms (e.g. Stripe); we do not see or store your full card number.
1.6 Technical data: IP address, browser type, browsing activity and cookie data (see Section 7). Purpose: to operate the website, analyse usage and improve our services.
1.7 Providing personal data is voluntary. However, if you do not provide the data listed in Sections 1.1 to 1.3, we may be unable to provide the relevant services (for example, we cannot prepare a drawing analysis report).
2. How We Use Your Data
2.1 Providing services: processing orders, granting course access, arranging 1-on-1 video consultations, managing the WhatsApp community and providing customer support.
2.2 Preparing analysis reports: Karies personally reviews the drawing photos and questionnaire answers to prepare drawing analysis reports. Reports are sent only to the parent who placed the order.
2.3 Course recommendations and direct marketing: with your consent, we may use your name, phone number and email to send you course recommendations, offers and event information by email, WhatsApp or SMS. You may opt out at any time, free of charge, by replying "unsubscribe" or contacting us.
2.4 Improving services: after removing identifying information, we may analyse questionnaire results in statistical or anonymised form to improve our course content.
2.5 Teaching and promotional use: we will not use your or your child's drawings, case details or testimonials in any course, social media or promotional material without your separate written consent. Even with consent, identifying information will be removed.
2.6 Legal obligations: to comply with applicable laws and respond to lawful requests from law enforcement or regulatory authorities.
3. Who We Share Your Data With
3.1 We do not sell, rent or trade your personal data.
3.2 To provide our services, we share the minimum necessary data with the following service providers ("data processors"): (a) GoHighLevel and its white-label platform Infinite Sales — CRM, forms, email and booking; (b) Stripe or other payment platforms — payment processing; (c) WhatsApp (Meta) — customer communication and the parent community; (d) video conferencing platforms — 1-on-1 consultations; (e) cloud storage and website hosting services.
3.3 We take reasonable steps, including contractual terms, to require data processors to process data only on our instructions and to prevent unauthorised access, use or retention beyond what is necessary.
3.4 Cross-border transfer: some of the platforms above have servers outside Hong Kong (e.g. in the United States). By using our services, you understand that your data may be transferred to and processed outside Hong Kong, where data protection standards may differ.
3.5 Social media: if you interact with us through Instagram, Facebook or YouTube, those platforms handle your data under their own privacy policies.
3.6 We may disclose data to authorities where required by law or court order.
4. How Long We Keep Your Data
4.1 We keep data only for as long as necessary to fulfil the purposes for which it was collected, as follows (Sections 4.2 to 4.5).
4.2 Drawing photos: deleted within 12 months after the analysis report is delivered, or earlier on request.
4.3 Analysis reports and consultation notes: kept for 2 years after the last service, to support follow-up or course upgrades.
4.4 Transaction and payment records: kept for 7 years to comply with Hong Kong tax and accounting requirements.
4.5 Data of users who completed only a free questionnaire without purchasing: deleted within 2 years after the last interaction.
4.6 After the retention period, data will be deleted or anonymised.
5. Data Security
5.1 We take reasonable technical and organisational measures to protect your data, including: SSL encryption on our website; password and two-factor authentication on system accounts; access to drawing photos and reports limited to Karies and authorised team members; reports sent privately to the parent only.
5.2 No internet transmission is 100% secure. If a data breach that may affect you occurs, we will notify you and the Office of the Privacy Commissioner for Personal Data, Hong Kong as soon as reasonably practicable.
5.3 The WhatsApp community is a group chat; other members can see your messages. Please do not share your child's full name, school, photos or other sensitive information in the group.
6. Your Rights
6.1 Access: you have the right to request access to the personal data we hold about you (and your child). We will respond within 40 days of receiving your request and may charge a fee that is not excessive.
6.2 Correction: you have the right to request correction of inaccurate data.
6.3 Deletion: you may request that we delete your data, including drawing photos. We will do so within a reasonable time, except for records we must keep by law (such as transaction records).
6.4 Withdrawal of consent: you may withdraw your direct marketing consent or your Section 2.5 promotional consent at any time. Withdrawal does not affect processing carried out before it.
6.5 To exercise these rights, contact us using the details in Section 10. We may need to verify your identity to protect your privacy.
7. Cookies and Tracking Technologies
7.1 Our website uses cookies and similar technologies, including: (a) essential cookies — to operate the website and checkout; (b) analytics cookies — to understand how visitors use the website; (c) advertising pixels (e.g. Meta Pixel) — to measure ad performance and show relevant ads to previous visitors.
7.2 You can refuse or delete cookies through your browser settings. Disabling essential cookies may affect some website functions.
7.3 We do not send drawing photos, questionnaire answers or children's data to advertising tracking tools.
8. Special Protection for Children's Data
8.1 Our services may be purchased and used only by parents or legal guardians aged 18 or above. Children may not register or submit data themselves.
8.2 By submitting your child's drawing photos, age, gender or related questionnaire answers, you confirm that you are the child's parent or legal guardian and consent to our processing of that data under this Policy.
8.3 We encourage you to explain the purpose to your child before photographing their drawing, and to respect their wishes.
8.4 Children's data is used only to prepare reports and provide services for that family, and is never used for direct marketing, advertising tracking or public promotion.
8.5 Please photograph only the drawing itself, avoiding your child's face, school uniform, full name or other identifying details. If such details appear, we will mask or delete them before processing.
9. Changes to This Policy
9.1 We may revise this Policy from time to time. Revised versions will be posted on our website with an updated effective date.
9.2 For material changes (such as new purposes or recipients), we will notify you by email or WhatsApp at least 14 days before they take effect. Where a new direct marketing use is involved, we will seek your consent again.
If there is any inconsistency between the Chinese and English versions of this Policy, the Chinese version shall prevail.
Contact Us
If you have any questions about this Privacy Policy, You can contact us: